Marketing Objectives Of The Marketing Plan Essay - 1691 Words

2.2 Marketing objectives As the marketing plan is in a three years term from 2011 to 2013, below a number of targets will be set for the marketing objectives in a corporate level and a product level regarding the fiber product that has been discussed in this study. In the corporate level, with the help of the promotion of the new product, the growth of revenue is expected to reach 10% compared to the 8% in the Singapore market in the last financial year. And in term of EBITDA contribution, because of the large scale of investment in the new product in term of marketing activities, the target of the Singapore market will be to maintain its proportionate contribution of around 27%, the same digit as the last year. And in the product level the most critical indicator is market share of the new product in the next important three years. The goal set for the new product according some analysis that we have above, the market share in the end of 2013 by SingTel in the optical fiber inter net is anticipated to reach around 35% after the consideration of the hyper competition in the new market. But certainly these goals need to be divided into gradual goals for each year and each month in the detailed marketing plan. 3. Marketing strategies 3.1 Porter’s generic strategy (1980) Figure 3.0 Porter’s generic strategy options (source: WordPress.com 2008) Michael E. Porter (1980) in his famous book â€Å"Competitive Strategy† listed out three major generic strategy options forShow MoreRelatedMarketing Objectives Of Cocoa Fruit Marketing Plan Essay2087 Words   |  9 PagesDevelop Organisational Marketing Objectives Task 1: 1) Cocoa Delights is a new and innovative company who has worked hard to puncture a hole in the gourmet chocolate industry. 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